How AI is Transforming Machine Translation and the Global Language Business
Artificial intelligence (AI) is changing the way we collect, interpret and analyze data and, in the process, the way we conduct business. This includes the global translation industry.
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With increasing global access to technology, there has never been more content in the world. Recent research estimates that more than 2.5 quintillion bytes of data are created every day. Combined with globalization and international eCommerce, this means businesses have a surplus of content—marketing materials, product descriptions and internal documents—that need to be translated.
Advances in machine translation (MT) via artificial intelligence (AI) and deep learning offer the potential for an efficient, cost-effective solution to this growing need.
In the past MT was primarily a culling tool to get the “gist” of meaning from a large volume of documents, typically part of the discovery process in large cross border litigation. Relevant documents would then be professionally translated “from scratch” by humans.
Until recently there was little value for MT in a corporate environment where you often see the translation of English source documents into upwards of 40 languages for product documentation, training or sales and marketing collateral. Now, with the improved output from “smart machines”, we are starting to see MT used for the initial translation with the human professionals taking on the role of “post MT” editors.
These developments portend big changes both for companies that buy translation services and for language service providers (LSPs). For the former, it offers the potential for translating a higher volume of content faster and for less money. For the LSPs it means transforming their database of professional translators into professional “post editors” which is a much different skill set.
And then there is the role of MT engines from industry giants like Google and Microsoft. In what circumstances it is OK to use a free, public source translation machine? What is the impact on the protection of confidential information? What are the alternatives to Google Translate?
For further information, to obtain a quote or to have a free analysis of your material, contact us today: 412‑261‑1101 or firstname.lastname@example.org.