Colors can have a huge impact on the success of any communication, but they can also have positive or negative connotations depending on where you live and the culture in which you have been raised.

Below is a general list of colors and cultural symbolism you may want to consider when developing your global communications.

 Red 

African: Good luck, anger
China: Good luck and celebration, joy, festive occasions
Hebrew: Sacrifice, sin
India: Purity
Japan: Anger, danger
South Africa: Mourning
Russia: Bolsheviks and communism
Eastern: Happiness and prosperity, worn by brides, purity
Western: Danger, love, passion, stop, anger
Middle East: Danger, evil
South American: Cruelty, success
Celtic: Death, afterlife

 Pink 

Korea: Trust
Eastern: Marriage, femininity
Western: Love, baby girls, Valentine’s day, feminine
Belgium: Baby boys
Japan: Spring, femininity, youth

 Orange 

China: Family, learning
Ireland: Religious color for Protestants
Hindu: Desire, courage
Japan: Warmth, energy, happiness, courage
Netherlands: Royalty, color of Dutch royal family
Western: Creativity, autumn, Halloween if with black
India: Purity, courage, sacrifice

 Gold 

China: Money
Japan: Money, heaven
Eastern: Wealth, strength
Western: Wealth

 Yellow 

China: Royalty, nourishing, honor, respect
Egypt: Mourning
India: Merchants
Japan: Courage, grace, nobility, childish, gaiety, illness, religion
Eastern: For the dead, sacred, imperial
Western: Hazards, coward, weakness, hope, taxis, caution, joy, happiness, energy
Middle East: Happiness, prosperity

 Green 

African: Religion, life, success
China: Exorcism, youth, growth
Ireland: Symbol of the country, religious-Catholics
Japan: Life, future, youth, energy
Eastern: Eternity, family, health, peace, prosperity
Western: Spring, go, money, Saint Patrick’s Day, safe, sour
Middle East: Fertility, strength
South American: Death

 Blue 

African: Peace, love
China: Immortality, strength, power
India: National sports color denoting secularism
Iran: Heaven and spirituality, mourning
Japan: Villainy
Eastern: Wealth, self-cultivation
Western: Depression, conservative, corporate, masculinity, calm, authority
Middle East: Protective
South American: Trouble


 Purple 

Japan: Decadence, God, insight, mystery, celebration, wisdom
Thailand: Mourning, widows
Eastern: Wealth
Western: Royalty, flamboyance, decadence, cruelty, beauty, modesty, mystery
South American: Mourning

 White 

China: Death, mourning, humility
India: Unhappiness
Japan: White carnations symbolizes death, mourning
Eastern: Funerals, helpful people, children, marriage, mourning, peace
Western: Brides, angels, good guys, hospitals, doctors, peace, purity, virtue
Middle East: Purity, mourning
South American: Peace

 Black 

China: Color for young boys, evil
Japan: Evil, mystery
Thailand: Bad luck, evil, unhappiness
Eastern: Career, evil, knowledge, mourning
Western: Death, evil, bad guys, rebellion, Halloween with orange
Middle East: Mystery, evil, mourning
Africa: Maturity, masculinity
South American: Masculinity, mourning

 Gray 

Japan: Modesty, reliable
Eastern: Helpers, travel
Western: Boring, dull, sad, plain, respect

 Silver 

African: Truce
Japan: Intelligence
Western: Stylish, money
Western: Personal power, peace, truce, death

 Brown 

China: Earthy
Japan: Earth, durability, strength
Western: Earthy, dependable, wholesome, steadfast, health
Eastern: Earth, mourning
India: Mourning