Digital Marketing Specialist – LEGAL

Trustpoint One
Published
January 22, 2023
Location
New York, NY, United States of America
Category
Job Type

Description

Trustpoint One is pleased to be partnered with an Am Law 100 industry leader in their search for an experienced Digital Marketing Specialist!

 

 

Position Details

  • On-site role in New York, NY
  • Direct/Permanent Hire

 

 

Position Purpose and Objective

The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing technology procurement. The Digital Marketing Specialist will design and help implement Digital Marketing’s;’ go-to-market strategies, including for the Firm’s website, social media platforms, and email initiatives.

 

 

Job Description

  • Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media
  • Manage the Firm’s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting
  • Contribute to the Firm’s social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms. Manage the Firm’s paid social media program, including suggesting ways to increase ROI and effectiveness
  • Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity
  • Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior
  • Manage and maintain the Firm’s digital platforms, including the Firm’s website, social media accounts, and other marketing materials
  • Execute digital campaigns using marketing automation tools
  • Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use
  • Manage campaigns and report analytics for the Firm’s paid social media advertising
  • Work overtime as required
  • Handle additional related projects as assigned

 

Proficiencies

  • Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts
  • Advanced knowledge of HTML and other Website technologies
  • Experience with managing and executing email campaigns
  • Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns
  • Expert-level proficiency in MS Office Suite and Adobe PDF Creator
  • Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar
  • Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel

 

Qualifications

  • Bachelor’s degree (preferred)
  • At least 5 years of experience working in a corporate communications/professional services/digital marketing environment
  • At least 5 years of experience coordinating and creating content for corporate intranets and websites

 

 

Special Notice

The company is committed to protecting the health and well-being of their employees and partners, their families, and members of the community against COVID-19.  Accordingly, they require all partners and employees based in the United States to be fully vaccinated against COVID-19, unless they have a documented underlying medical condition or sincerely held religious belief that prevents such vaccination. Offers of employment will be conditioned upon applicants presenting proof of full COVID-19 vaccination or obtaining an exemption on medical or religious grounds.

 

Apply
Drop files here browse files ...

Related Jobs

January 25, 2023
Service Desk Analyst   Columbia, South Carolina
January 4, 2023
Personal Injury Paralegal   Duluth, Georgia
February 22, 2021
Employment Law Paralegal   San Francisco Bay Area, United States of America
February 10, 2021
Litigation Paralegal   Cincinnati, United States of America
January 12, 2021