The Counterintuitive Method

These days, just about every legal solutions firm claims to offer customized approaches that are tailored to fit your specific needs. The idea of a “cookie cutter approach” is widely held to be near blasphemous…

Effective International Branding

Naming a new product or company, or coming up with the perfect tagline or logo is not easy. Even within your home market, you need to consider whether the proposed product name has any other meanings or particular associations that you may have not initially considered.

Case Study: Localizing an HR Platform.

A Fortune 200 global manufacturer was transforming their Human Resources (HR) platform so that the workforce would be able to carry out activities previously handled by HR team members. The […]