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The Counterintuitive Method

These days, just about every legal solutions firm claims to offer customized approaches that are tailored to fit your specific needs. The idea of a “cookie cutter approach” is widely held to be near blasphemous...
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Multilingual eDiscovery: 3 Steps to Successful Outcomes

Even before the COVID-19 pandemic began, 21% of corporate counsel in a recent survey said they’d experienced an increase in cross-border litigation. We don't see this trend reversing anytime soon.

Localization and the New Normal

Communication, compliance, and compassion during the pandemic Translation and localization are important aspects of modern business. In fact, they’re arguably the foundation of global industry, and yet even the largest, most culturally-diverse…

Case Study: A Legal Translation Challenge

Solving a Law Firm’s Translation Challenge. An AMLAW 100 Firm approached Trustpoint with the need to translate 380,000 words from Spanish into English on a rush basis. The matter involved litigation related to a…

Effective International Branding

Naming a new product or company, or coming up with the perfect tagline or logo is not easy. Even within your home market, you need to consider whether the proposed product name has any other meanings or particular associations that you may have not initially considered.

4 Website Translation Mistakes

It is great that you are planning to translate your website into one or more languages to better communicate with your customers and stakeholders. As you do this, it is worth giving some thought to how you will reference those additional languages for your non-English speaking visitors.

Case Study: Localizing an HR Platform.

A Fortune 200 global manufacturer was transforming their Human Resources (HR) platform so that the workforce would be able to carry out activities previously handled by HR team members. The goal was to engage employees and their managers in…

How AI is Transforming Machine Translation and the Global Language Business

Artificial intelligence (AI) is changing the way we collect, interpret and analyze data and, in the process, the way we conduct business. This includes the global translation industry. With increasing global access to technology, there has never been more content in the world.

Creative Copywriting and Translation

Trying to be creative when writing copy that will also need to be translated? When in doubt, leave it out. We often receive English content that cannot be easily rendered in other languages. For example, the copy may contain phrasing…

The Cost of Translation: How Low Should You Go?

Often, upon following up on a quote sent to a prospective client, we find out they went with the lowest bidder. This often does not turn out well. One prospect confided in us that he selected a competitor who came in with a much lower quote…